Course Description

Did you know that you can tap into Instagram's 600 million users? Want to open the door & attract people to your roles? Become a Certified Searchologist in Recruiting On Instagram and you'll gain the knowledge to start recruiting on Instagram right now, for free.

Jose Watson"It makes sense that I would ‘meet’ Katrina through social. Her insightful blogs, videos and engagement online have helped me develop a strong social recruiting strategy for a Fortune 50 retail company. After completing this Recruiting on Instagram course I walked away with actionable steps to engage, recruit, source and build my company’s talent community. With a few strategy modifications, my applicant flow from Instagram increased by 26% in a 6 week period. Katrina’s ability to incorporate a social recruiting into any businesses’ recruitment strategy and make it accessible is priceless. I would gladly work with her again!"

- Jose Watson, Market Recruiter, Lowe's Companies Inc.

Find full details of what's included below.

Chief Searchologist | Social Recruiting Trainer

Katrina Collier

Chief Searchologist, Katrina Collier, is globally recognised as an expert in social recruiting.Since 2009, Katrina Collier has trained SMEs to Corporates around the globe to source effectively on social media using knowledge gained from over a decade of social recruiting and full-cycle recruitment experience. She is a hands-on social recruiting practitioner; testimonials will show you that her social media recruitment and Internet sourcing advice works. As an independent, without allegiance to any particular network or technology, you’ll find that she provides social recruiting clarity and ease.The job market is booming, advertising alone won’t work and LinkedIn responsiveness is dropping fast. Become a Certified Searchologist and you’ll give yourself the advantage by having a kitbag of proven tips and techniques that are perfectly suited to you, your jobs and your company.

Course curriculum

  • 1

    Introduction

    • Why Add Instagram To Your Recruiting Tool Set?
  • 2

    Getting Started

    • Writing Your Bio

    • Company Bio Ideas

    • Linking Your Social Media Accounts

    • Understanding Your Notifications

    • Adding The Emoji Keyboard

    • Ideas: Company's Rocking Instagram Employer Branding

    • Recruiters Owning Instagram!
  • 3

    Engaging & Branding

    • Photos & Videos vs. Instagram Stories

    • Adding Instagram Stories From The Camera Roll

    • Commenting On Stories

    • Sharing Photos

    • Professional Or Phone Photos?

    • Sharing Your Personality!

    • Tagging People The Right Way

    • Adding Extra Hashtags (Without Looking Silly)

    • Using A Company Hashtag

    • Misusing Hashtags

    • Commenting, Liking & Sharing - Photos

    • Ensuring Your Photos Get To Twitter As Images

    • The IFTTT Hack

    • Deleting Comments

    • Blocking People (Sadly)

    • Employee Generated Content
  • 4

    Instagram Sourcing

    • Sourcing With Instagram Hashtags

    • Sourcing Through Conference Hashtags

    • 266 Hashtags To Inspire You

    • Searching Instagram From Google (X-Ray)

    • Another X-Ray: Digging Deeper

    • Cheeky Sourcing Idea (Must See!)

    • Those Search Strings

    • Sending A Message

    • Finding Your Messages

    • Another Way To Message
  • 5

    Complimentary Apps

    • Later: Instagram Scheduling, Useful!

    • Instagram App: Boomerang

    • Repost App: For Re-sharing Another User's Photo

    • Flipagram: Create Videos From Your Photos

    • Typorama: Add Words And/Or A Watermark Onto your Photos

    • Font Candy: Add Words To Photos & Find Inspiration

    • Instaplace: Location Tagging

    • App Links

  • $297.00

    $297.00Social Recruiting on Facebook & Instagram

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